Pivot pivotal to Comcast multiplatform plans

Comcast Wholesale have opted for Pivot, Participant Media’s new television network, to provide multiplatform content delivery services, the two companies announced today.

The Pivot TV channel is now available via the HITS “Q2” standard definition satellite platform on AMC 18. Because HITS uses technology that builds upon widely available MPEG-2 infrastructure, Pivot’s carriage on HITS provides the network’s affiliates using MPEG-2 with an alternative to purchasing the additional equipment required for acquiring and down-converting MPEG-4 satellite feeds.

In addition, Pivot has tapped the Comcast Wholesale VOD  content delivery platform to manage distribution of its Pivot on-demand programming.

Comcast Wholesale’s VOD footprint encompasses cable systems across multiple MVPDs (multichannel video programming distributors) serving more than 56 million VOD-enabled households in the U.S. and Canada.

“We are pleased to welcome Pivot to the hundreds of television networks and other content providers that count on us to deliver their video programming in a manner that reinforces the quality of their brands,” says Matt McConnell, Senior Vice President and General Manager of Comcast Wholesale businesses. “The chance to provide a spectrum of content solutions for Pivot, all under one roof, illustrates not only the scope of services we offer, but also the many operational advantages that our customers can experience through an integrated content management solution.”



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