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Online video platform for Weather Company

The Weather Company International Inc. today announced the launch of its first high-quality, online video platform: Weather Films. Weather Films are short episodes available to watch and share on smartphones, tablets, Web and the extensive Weather Channel suite of apps.  The content offers illuminating stories led by inspiring eco-heroes, courageous environmentalists and brave survivors and raises awareness of key climate, conservation and human issues.

Patrick Vogt, president of The Weather Company International, said, “Science and great story-telling make up our core at The Weather Company. Combined with the fantastic industry growth trend of video and the evolution of consumer viewing behaviour, this has resulted in the creation of Weather Films. Weather Films is a prime example of rich content in a more engaging and immediate medium and a brilliant portrayal of our interaction with the forces of weather and the environment.”

The Weather Company has partnered with Telegraph Media Group (TMG) to play Weather Films on Telegraph TV.

Weather Films will also be distributed with Unruly Media and will soon be rolled out internationally, with a variety of local language sites to go live across the globe.

Watch the first film, here.

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