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New multiscreen ad platform from IP Deutschland

A new multiscreen advertising platform that enables advertisers to use Multiscreen Rotation for smartphone, table and PC/Notebook on a cross-platform/cross-divide basis, has been launched by IP Deutschland. Built on an existing service, FOURSCREEN is reported as connecting “the linear and non-linear worlds”, allowing the linear services to be integrated into a “cross-device advertising solution,” and enabling video ads to be played across different devices.

“With our FOURSCREEN products we launch the next generation of multiscreen marketing and are creating a benchmark for combining classic and new media,” says Matthias Dang, managing director, IP Deutschland. “In particular FOURSCREEN plus offers a unique, innovative and real multiscreen solution – we are the first media company to introduce this to the German market.”

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