New head of advertising research & development at Channel 4

Channel 4 today announced the appointment of Martin Greenbank to the role of Head of Advertising Research & Development directly reporting to Director of Audience Technologies & Insight, Gill Whitehead.

In his new role, Greenbank will lead and develop Channel 4’s innovative commercial research strategy – working alongside the advertising sales team to ensure the channel remains at the forefront of ad sales innovation and effectiveness. This will include working closely with agencies and advertisers to commercialise and maximise the insight from Channel 4’s viewer database of 9 million registered viewers. He will also head up Channel 4’s audience measurement strategy across platforms, engaging with joint industry committees and trade bodies including BARB and UKOM.

“Martin’s track record for innovation in both the traditional and digital media sector made him a standout candidate,” says Jonathan Allan, Sales Director at Channel 4. “He will be key to providing insight and strategic support to the sales team to ensure we continue to grow revenues across our portfolio”.

Greenbank will take up his new post by the end of the year, replacing Sue Gray who has recently left the channel.


We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?