Netflix reveal ambitions for film industry

Who said this, over the weekend?

“What we’re trying to do for TV, the model should extend pretty nicely to movies. Meaning, why not premiere movies on Netflix, the same day they’re opening in theaters? And not little movies — there’s a lot of ways and a lot of people to do that. Why not big movies? Why not follow the consumers’ desire to watch things when they want?”

As statements of intent go, Netflix’s chief content officer Ted Sarandos couldn’t have been much more unequivocal during his speech at the weekend’s Film Independent Forum, suggesting that Netflix intend to become the major force in film production they’ve fast become (or are at least fast becoming) in TV.

“Theatre owners stifle this kind of innovation at every turn,” he said. “The reason why we may enter this space and try to release some big movies ourselves this way is because I’m concerned that as theatre owners try to strangle innovation and distribution, not only are they going to kill theatres–they might kill movies (…) Why not follow with the consumer’s desire to watch things when they want instead of spending tens of millions of dollars to advertise to people who may not live near a theatre and then make them wait for four or five months before they can even see it?”


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