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Hulu hoop? Reported executive shift indicates larger changes

Web streaming service Hulu LLC is near to announcing that Fox executive Mike Hopkins as its new chief executive officer, according to anonymous reports concerning Hulu’s deliberations.

Hulu is controlled by Walt Disney and 21st Century Fox. Hopkins, currently president of distribution for Fox Networks, will succeed Andy Forssell.  The decision would see Hulu acquire an executive with pay-TV negotiating experience.

The anticipated move is widely seen as being indicative of Hulu’s transition from technology innovator to media property, following the jettisoned auction to interested pay-TV operators including Time Warner Cable Inc.

“Mike is one of the few guys who can build momentum for making Hulu an authentication service for the pay-TV industry,” says David Bank, an analyst with RBC Capital Markets, in an interview with Bloomberg. “In doing so, Hulu could become the definition of TV online.”

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