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Exset: “Pay-TV needs a new monetisation model for emerging markets”

Andrew Pons Director of Marketing  Exset

Andrew Pons
Director of Marketing
Exset

Andrew Pons is director of marketing at the broadcast solutions company Exset. Exset is showing its Digital Monetization System (DMS) at next month’s AfricaCast.  DMS consists of a series of service and advertising apps that make pay-TV self-financing without depending exclusively on subscriber fees. DMS allows populations to benefit from new information and entertainment services while operators monetise the digital switchover, bringing about social transformation.

IP&TV: Who is Exset?

Andrew Pons: Exset is a broadcast technology and solutions company founded in 2011 providing content protection systems and monetisation solutions for operators in emerging markets. This includes sub-Saharan Africa, where localisation, social and economic factors require a fresh approach to digital broadcasting and digital switchover. Exset understands that pay-TV needs a new monetisation model for emerging markets in order to succeed. That’s why it created its Digital Monetization System (DMS). Exset was formed out of General satellite and currently supports over 12 million devices in Asia and Europe.

What is DMS?

DMS is a unique business and technology model that makes digital pay-TV self-financing without depending exclusively on subscriber fees for revenue. DMS bridges the gap between technology supply and value-add service creation, facilitating digital television platforms that can be monetised where previously virtually impossible. This allows populations to benefit from new information and entertainment services while operators and governments, when partnering with Exset, monetise digital switchover and assist in bringing about social transformation.

How does DMS work?

DMS allows operators to publish a series of images and text services (alongside the TV content) in the form of pages that can be used to bring in new revenue to operators through new advertising apps. The TV portal that DMS facilitates allows operators to offer these new services to its customers through a series of apps, for example this could be: a magazine app allowing viewers to read magazines or; shopping apps allowing instant purchase of goods to be handled via mobile phone text service; public service apps updated and informed by government departments to keep the population up-to-date with information bulletins on public services being offered. Exset also has a local movies app allowing local operators and movie makers to generate revenue streams and combat piracy. Exset delivers a new business model via revenue-generating technology with the experience and understanding of working within these markets.

will be speaking at this year’s AfricaCast (Cape Town, November 12 – 14), the region’s premier show on the future of broadcasting. For booking and more info go here.

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