Charles Dawes, global strategic account director at Rovi Corporation, has written a fascinating article for VOD Professional concerning Rovi’s recent investigation into consumer satisfaction in the US, France, Germany, Italy and Spain concerning streaming TV shows on connected devices.
The results for the industry are pretty encouraging, with the average rating between one and ten for streaming experience coming in at a cool eight; although, he adds, “the current satisfaction bar is low,” since more than half of those surveyed reported difficulty playing a video more than once a month. Some other interesting statistics included:
- 62% experienced streaming issues at least once a month
- 30% have issues once a week or more
- 56% will try 3 time or more to play a video that initially fails (only 7% will give up after one attempt
“Once content access is no longer a barrier,” he writes, “consumers’ entertainment expectations will continue to rise. They are already seeking new personalization and enhancement capabilities including advanced features such as Blu-ray-like functionality and search & recommendations based on individual preferences… From an elementary baseline of functionality and reliability, we believe consumer entertainment needs will progress rapidly toward the top ‘pleasurable’ and ‘meaningful’ tiers of the pyramid.”