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Comcast Corporation, NBCUniversal and Twitter get Social

Social TV appears to be making genuine strides in recent weeks, with Comcast Corporation, NBCUniversal and Twitter now announcing a strategic partnership to more directly connect the millions of Twitter users with television viewing.  In the first step of the partnership, Comcast engineers have created a new feature called “See It” (set to debut in November with shows from NBCUniversal’s networks) that will give millions of Xfinity TV customers the ability to instantly access TV shows, movies and sports directly from a Tweet.

 The companies also announced an advertising partnership with NBCUniversal in Twitter’s Amplify program which drives awareness of TV programs by embedding sponsored, real-time video clips in tweets. Comcast and Twitter are also already exploring additional opportunities to integrate social TV conversations into Comcast’s X1 platform – the company’s entertainment operating system.  With See It, Xfinity TV customers who discover new shows and movies in their Twitter feeds will be able to tune-in to those programs. The See It button will enable a menu of consumption options, including being able to:

  • tune to live TV or start a show On Demand on their set-top box
  • tune in to a show online or on their mobile device
  • set DVRs
  • set a reminder
  • buy theater tickets through Fandango

“See It is a simple yet powerful feature that creates an instant online remote control,” says Brian Roberts, Chairman and CEO, Comcast Corporation. “Comcast is taking a leap forward in social TV by enabling Twitter users to more easily find and view the shows they want to watch and discover new shows.  Twitter complements the live viewing experience and is an ideal partner for Comcast and NBCUniversal.”

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