Although BSkyB was recently able to enjoy a 7% revenue rise to £1.84bn – slightly ahead of what was anticipated for the quarter – chief executive Jeremy Darroch has been careful to manage expectations, stressing that the UK market “remains challenging.”
Nonetheless, the company saw 800,000 new paid-for subscription products during the quarter, an increase on 50%. Perhaps most satisfying for BSkyB, considering the intensive competition from rivals such as BT, was the net rise in broadband customers of 110,000. This took them over the five million mark.
“We have made a very good start to the year( …) and were particularly pleased with the continued strong performance in home communications,” says Darroch. “Quarterly growth in broadband was up on last year taking us past the five million customer milestone. In all, 36% of customers now choose to take all three of TV, broadband and telephony from Sky, over half a million more than last year. We are making excellent progress against the plan we set out in July to accelerate growth and returns from new services. The number of connected Sky+HD boxes grew by almost 50,000 a week, faster than in any previous quarter, and we are seeing an immediate increase in usage as customers get connected.”