Broadcasters forecast “connected” future at IBC

41% of operators are counting on smart or connected TVs as their most significant source of future revenue, claims new research from Irdeto.

Based on a survey of broadcasters at IBC, Irdeto confirmed that OTT presented broadcasters with the biggest threat, with 53% conceding as much.

In contradistinction to smart/connected TVs, however, only 33% identified tablets as the most important device for revenue growth.

Meanwhile live sports streaming and a consistent cross-device user experience were what respondents felt engaged the strongest consumer demand, with 24% of respondents choosing each. A mere 9% of respondents felt that consumers desired personalised recommendations.

“The trend research we conducted at IBC only underscores the increasing importance of compelling multiscreen services,” says, Godert Burghard, Irdeto’s VP marketing. “Broadcasters and operators must move from the experimentation stage and focus on the multiscreen experience, as that’s what really drives revenue and loyalty. They must also not forget about the threat of piracy, which requires a blended approach encapsulating content windows, geographic availability and consumer education.”

Tags: ,

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?