41% of operators are counting on smart or connected TVs as their most significant source of future revenue, claims new research from Irdeto.
Based on a survey of broadcasters at IBC, Irdeto confirmed that OTT presented broadcasters with the biggest threat, with 53% conceding as much.
In contradistinction to smart/connected TVs, however, only 33% identified tablets as the most important device for revenue growth.
Meanwhile live sports streaming and a consistent cross-device user experience were what respondents felt engaged the strongest consumer demand, with 24% of respondents choosing each. A mere 9% of respondents felt that consumers desired personalised recommendations.
“The trend research we conducted at IBC only underscores the increasing importance of compelling multiscreen services,” says, Godert Burghard, Irdeto’s VP marketing. “Broadcasters and operators must move from the experimentation stage and focus on the multiscreen experience, as that’s what really drives revenue and loyalty. They must also not forget about the threat of piracy, which requires a blended approach encapsulating content windows, geographic availability and consumer education.”