Bloomberg TV Africa, the English Language African Business News Channel co-delivered by Optima Media Group Limited (“OMG”) and Bloomberg Television, will be unveiled tomorrow in Washington DC tomorrow, at a launch attended by African business leaders and proceeding a series of launches in Kenya, Nigeria and South Africa.
For the new service, Optima Media Group will produce three to four hours of business programming per day which will be available to African viewers across the continent via Bloomberg’s English-language EMEA feed. Optima Media Group will engage its existing content and distribution channels to supplement Bloomberg’s English-language international news and analysis across Africa.
“The agreement with Optima Media Group dramatically accelerates Bloomberg Television’s presence and reach in Africa,” says Andy Lack, CEO Bloomberg Media Group. “It is the latest component of our wider strategy to partner with leading providers in markets that have a compelling economic growth story. This has already seen us strike similar partnerships in India, Turkey, Mongolia and the Middle East. In doing so, we are able to provide viewers with the sharpest global business and financial insight as well as highly-localised and market specific content.”
November 11-13 sees this year’s AfricaCast event in Capetown, Africa’s premier show on the future of broadcasting..