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BFI-On-Demand (famous film institute launches Player VOD)

One for the cineastes, this, and indicative of the real diversification of VOD services we’re seeing these months. The wonderful BFI (British Film Institute) have announced a brand new video-on-demand service offering seven channels, or ‘collections’, including behind-the-scenes at the festival and contemporary and archive films – including GOTHIC and Cult cinema.

“Audience behaviour has shifted to embrace digital platforms, now the BFI Player gives us a foundation from which we can support a digital future for film lovers and bring the story of film to a truly national audience,” says Edward Humphrey, BFI Director of Digital. “The UK film industry leads the world in digital innovation and we hope the BFI Player will quickly become an essential element in the distribution models of tomorrow.”

Offering a mix of free (approx. 60%) and pay-per-view (approx. 40%) content that includes over 1,000 items of content, including hundreds of feature films in the launch period, the BFI Player will go further than current VOD platforms by offering deep exploration and understanding of film content, chosen and contextualised by the experts at the BFI, all in HD quality. The BFI Player will evolve and grow as new partners and increasing content come on board over the coming months with Phase 2 of the BFI Player set to launch in early 2014.

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