Verizon has struck a deal with navigation specialist TMS that will see the US telco giant use TMS products in its FiOS TV entertainment guides – making it easier for FiOS TV customers to find the entertainment that most interests them, on linear TV, on demand or online, from home or on the go.
TMS navigation solutions will now power all Verizon FiOS TV entertainment platforms, including set-top boxes, PCs and mobile devices.
TMS provides data on TV shows and movies that is used by television and movie guide products that reach millions of consumers across 40 countries through clients including Google, Microsoft, TiVo, Comcast, IMDb, Virgin Media UK, Com Hem, DIRECTV Latin America, SKY Brasil and Cablevision Mexico. It metadata is also used extensively for media measurement and analysis.
FiOS TV entertainment covered by the TMS addition will include Live TV guide data to Flex View services, which allow Verizon customers to buy or rent TV shows and movies on set-top boxes across connected devices.
TMS president and chief operating officer John Kelleher said: “We’re confident that use of TMS’ world-class information in FiOS TV guide products will enable advanced entertainment discovery and increased engagement among Verizon subscribers, ultimately leading to increased consumption of their services.”
Technology that makes it easier for consumers to discover content has become more important as the global choice of channels and VoD offerings grows.
Verizon’s FiOS TV offers over 50,000 VoD movies and TV shows available every month.