Sony smart TV viewers will find it easier to access content from the likes of Netflix and Amazon, as well as its own OTT offering, thanks to a new dongle unveiled today.
The Bravia Smart Stick works on Sony’s Bravia line of connected TVs. Once plugged in to a TV’s HDMI port, it will turn any Bravia TV set into a smart TV and, says Sony, make existing smart sets “even smarter”.
The Smart Stick is pre-installed with apps including Netflix, HuluPlus, Pandora, Amazon Instant Video, YouTube, Vudu, Redbox Instant by Verizon, AOL On, and two Sony-owned internet services: Crackle and Video Unlimited on the Sony Entertainment Network. Viewers can personalise their TV experience by adding video, music, games, social networking and apps from the Google Play Store.
The dongle, for Android, features Google Chrome search for results from cable and satellite providers, the internet, and thousands of apps.
A Sony blog said: “It’s so smart it integrates into a user’s existing cable or satellite service so there is no need to clumsily switch inputs to enjoy content from either source.
The Smart Stick will cost $130 and includes a universal remote.
Google launched its Chrome stick last month, priced at just $35.
For now, the Smart Stick is only available in the US.