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Shazam hires Hulu exec to grow TV business

Media discovery business Shazam has hired Hulu sales SVO Kevin McGurn as its chief revenue officer, as it turns its attention to growing the TV side of the business.

McGurn will focus on growing revenue from existing and new TV and mobile services, as well as developing partnerships with media companies.

Shazam CEO Rich Riley said: “With more than 15 years of online media experience selling to some of the world’s most renowned brands, Kevin is a world-class professional who knows how to accelerate revenue growth, making him the perfect addition to lead our sales and business development teams.”

UK-headquartered Shazam said it planned to double the size of its New York and Los Angeles offices. McGurn himself will be based in New York.

McGurn had been with Hulu for six years. He previously led the advertising and media business at the NBC Universal-owned National Broadband Company.

His departure from Hulu follows that of CEO Jason Kilar earlier this year.

Shazam, which started in London as a music recognition app, moved into TV in 2011 with the launch of Shazam for TV in the US for advertising and selected shows like Superbowl. The company expanded its service in 2012 to cover programming on more than 160 US channels.

In July this year it received $40 million in funding from Carlos Slim’s telco America Movil, as part of a strategic move into Latin America.

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