Roku today announced three new products, the new Roku LT ($50), Roku 1 ($60), and Roku 2 ($80): each has similar designs and features to the popular Roku 3.
Also, however (and from IP&TV’s perspective more significantly) Roku has announced a new partnership with M-GO, through which it will be offering movie and TV show rentals from its devices’ home screens. All existing devices will get the update. The new devices, meanwhile, will ship with the new functionality: they’ll include M-GO buttons on their remotes.
“We are excited to come together with such a like-minded partner in Roku. We both believe that in order to make TV better we have to make it as simple as possible for consumers to get to the freshest content,” says John Batter, CEO of M-GO. “M-GO on Roku provides that ultimate streamlined experience through frictionless discovery and checkout.”
New “movies” and “TV shows” shortcuts on the Roku home screen menu will now lead directly into the integrated M-GO service, enabling customers to catch new releases and catalogue classics like Hangover 3, The Croods, Breaking Bad, Modern Family, Big Bang Theory, adnd Glee. M-GO also features integrated billing with Roku so customers can rent or buy through M-GO directly.
“We want to make it even easier and faster for customers to access great entertainment on Roku starting with movies and TV shows – two of our most popular categories,” says Steve Shannon, general manager of content and services, Roku. “M-GO offers a fantastic selection of movies and TV shows that we know our customers will enjoy.”