More than one in three young US adults have stopped subscribing to pay-TV altogether, opting to use online services only, according to a new survey.
Coupon and deal marketplace BluePromoCode.com, says that 35% of US 18-34 year-olds have cut the cord from the traditional pay-TV subscription.
The survey was small – a SurveyMonkey poll of 100 young adults aged 18-34.
But it says that a majority, 52%, opt to watch TV using streaming on-demand instead of going to the cinema or watching a DVD. Just 5% use cable VoD services to watch movies.
BluePromoCode says that 88% of young adults prefer to watch movies on the big living room TV screen, instead of on smaller devices like a smartphone or tablet.
Of OTT services, Netflix is nearly twice as popular as any other service.
The survey comes as estimates suggest US monthly pay-TV subscriptions will average $123 in 2015 and $200 by 2020,
BluePromoCode.com founder and CEO Michael Quoc said: “Young adults are very price-sensitive and tech savvy. This study clearly shows that they believe online services are providing a better value for them.”
Among other findings of the poll were that women are multi-tasking much more while watching movies – 26% more than men – and that checking email and social networks are the top two activities while watching movies and using a mobile device.