On-demand TV revenues from movies and TV programmes will rise 44% between now and 2018, new research predicts – with IPTV on-demand TV revenues nearly doubling over the same period.
Based on forecasts for 97 countries, a report from Research and Markets Ltd forecasts that revenues will reach $6.0 billion in 2018, up from $4.2 billion in 2012.
On-demand TV generated just 2.3 per cent of the $184 billion total pay-TV revenues in 2012. However, the on-demand proportion of this will grow to 2.9 per cent of the $203 billion total in 2018, says the research.
Growth in on-demand TV revenues in some mature markets will not be enough to compensate for falling subscription revenues, it adds
Digital cable on-demand TV revenues are forecast to increase by $1 billion between 2012 and 2018 to reach $2.77 billion.
Satellite on-demand TV revenues will also rise, but only by 22 per cent over the same period to reach $1.79 billion – or nearly $1 billion lower than digital cable. Most of the digital terrestrial TV on-demand revenues will be confined to Western Europe, principally Italy.
Research and markets: on-demand TV revenues 2012-18