Netflix CEO reveals their 4K thinking

In a fascinating video interview with the Copenhagen Future of TV Conference producer Claus Bülow, Netflix CEO Reed Hastings has been dropping more hints about the OTT trailblazers’ plans for 4K streaming.

Confirming that Netflix was busily exploring the possibility of 4K streaming, Bülow added that the issue of bandwidth had not been giving them any undue concerns or misgivings. “It’s around 15 megabits per second. It’s not too bad,” he told Bülow. “If you’ve got a 50-megabit connection you’ll be fine.”

Hastings neglected to give a definite date for launching a wider service, noting the growing influence of 4K but reasoning that for now only a minority of Netflix subscribers would be using it, meaning the bandwidth burden should remain manageable: “As an overall system load, it will grow quite slowly and steadily, giving people lots of time to build the infrastructure (…) Going forward we’ll see more and more 4K, and that will work really well over the Internet.”

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