More than 100 million more homes will be paying for IPTV services between now and the end of 2018, new research predicts.
Digital TV Research forecasts that IPTV subscriber figures will rise from 69.4 million at the end of 2012 to 167 million by the end of 2018. This represents 10.6% of TV households overall, compared to 4.8% of TV households in 2012.
Global IPTV Forecasts report author Simon Murray said: “IPTV penetration will exceed 10% of TV households by 2018, more than double the 2012 figure and up from only 1% in 2008.”
Of 98 million new subscribers expected by 2018, 73% (71 million) will be in Asia Pacific, with the region accounting for 64% of global pay-IPTV subscriptions by 2018. China will be the top country, says the research, with 76 million subscribers – up from 23 million in 2012.
Revenues from IPTV will climb from $12 billion in 2012 to a $21.3 billion in 2018, says the report. Asia Pacific’s share of this global total will rise from 13% in 2008 to 34% by 2018, placing them just behind North America.
Of the $9.3 billion in additional revenue, the US will provide $1.9 billion and Asia Pacific will provide $4 billion.
The research says that the US will remain the largest IPTV revenue earner, with 30% of the 2018 total (down from a 40% share in 2008). France will drop from second place to fourth by 2018, while China will take second place in 2018, with revenues nearly quadruple the 2012 figure.
Digital TV Research: Global IPTV Forecasts