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IPTV boosts global pay-TV market

The global pay TV market has continued its growth in the first half of 2013, with 23 million new subscribers, a new survey says.

ABI Research says the pay-TV market grew 3% during the first two quarters, fuelled mainly by a buoyant telco and connected TV market.

It says that growth in the telco and satellite TV sectors during this period was robust, while cable and terrestrial pay-TV services saw virtually zero growth.

ABI VP and practice director of core forecasting Jake Saunders said:“Worldwide pay TV subscribers will reach 895 million by the end of 2013, to generate service revenue of $245 billion.”

The research predicts growth in the pay-TV market across the world during the rest of 2013. But it says that Asia-Pacific will continue as the main contributor of new subscribers. It says that the North America pay-TV market is growing slowest because of 80%+ penetration, and competition from web-based TV services.

ABI says that telco market share of the global TV revenue will rise by more than 1% to 14%. But it says that cable revenue market share will fall by 1% to 47% in 2013.

Industry analyst Khin Sandi Lynn said: “North American telco TV operators, such as AT&T and Verizon, have demonstrated strong subscriber additions in the first half of 2013…more than 1.5 million telco TV subscribers will be added in North America in 2013 to reach 11.9 million subscribers. The region will generate service revenue of $10 billion from telco TV service in 2013.”

ABI: Pay TV Research Service.

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