It’s Pay-TV boom time in Latin America. According to the regional advertising council LAMAC more than half of Latin Americans can currently access one or more Pay-TV platforms. That’s up from 36.3% since 2008 (the actual present-day statistic is 56.3%) – a significant advance that advertisers, the LAMAC stresses, are reportedly remaining a little slow to take advantage of, with over 85% of advertising campaign efforts targeting free channels, and only 10% of investment directed at Pay-TV.
With these impressive statistics is mind, however, and with the World Cup and Olympics just around the corner, interactive TV services in the region are surely set to increase even further in the coming years (along with advertising investment). TV Connect run the only Latin American event for the connected entertainment ecosystem, providing an exclusive opportunity for forward thinking multi-platform connected TV players to join together and discuss how to enhance their services, develop innovations and open new revenue streams in this rapidly growing market. The next TV Connect Latin America is on June 3-4 2014.