German TV viewers are increasingly using online as a standard companion, new research says.
A survey for Kabel Deutschland by market research company Ipsos says that the TV set is still the main entertainment platform used by German viewers, but they increasingly use smartphones, tablets and laptops to supplement it – with 43% searching for extra information or using social networks like Facebook and Twitter while they watch TV.
The survey, of 1,000 people over 14 years old, reports age differences within this. Of under-34s, 63% use an internet-enabled device alongside their TV – and that a third of young viewers are fully focused on their TV set. Among over-55s, 70% watch just TV without a second device.
Nearly half of men use smartphones, tablets or laptops alongside their TV, while only 38% of women do the same.