Brightcove deal brings Viacom content to native apps

Viacom has signed a deal with cloud provider Brightcove to deliver its native video apps across mobile devices and games consoles – and help build its video app strategy.

The deal means that Viacom brands including MTV, Nickelodeon and Comedy Central will use Brightcove’s video cloud platform and its native video player solutions for Apple iOS, Google Android and Xbox devices.

Brightcove, which is seeing more media companies embrace native apps for mobile devices, said the deal would allow it to deliver high-quality, long-form video experiences for these channels that include support for closed-captioning, authentication, audience measurement and in-stream advertising.

Observers say the deal represents a major bet by Viacom on video apps to help deliver its multi-platform media strategy.

Viacom chief information officer David Kline said: “Consumers today want to access their favourite shows from any device at any location. Brightcove’s solutions remove the complexity of video publishing and distribution across devices and makes it easy for us to expand our second screen and TV Everywhere offerings.

“Brightcove’s flexible, modular platform capabilities also help our brands achieve their specific objectives and fulfill their complex requirements for delivering high-quality video experiences.”

Brightcove CEO David Mendels said: “Viacom has continued to evolve to meet the fast-growing appetite for premium programming on every screen. We are proud to partner with such a media industry powerhouse to help engage consumers on every device and deliver the highest quality viewing experiences for both video programming and apps.”

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