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BBC: iPlayer popularity continues to thrive

Following last week’s announcement that new Storyville episodes were set to be premiered on the BBC iPlayer (as opposed to standard linear broadcast, which would proceed it), the latest statistics in the iPlayer performance pack for August 2013 go some way to indicating why this might not be such a radical idea.

By no means the least impressive of these was that, last month alone, iPlayer requests had numbered 234 million, up 19% on last year (August saw an average seven million daily requests with weekly requests remaining steady at around 49m requests), while mobile and tablet results made up 32% of all iPlayer requests, equalling June’s record.

August saw an average 7m daily requests with weekly requests remaining steady at around 49m requests.

Says the BBC report: “The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more.”

 

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