News throws down gauntlet in UK OTT

Netflix, Blinck and Lovefilm had better watch out! Or so would have us believe, since they’ve just launched properly in the UK, and will be wanting to wield the proverbial birch at the other UK OTT options.

The service, which is now available at £4.99 a month (as opposed to the super reasonable £2.99 it’s been going for during its beta period since June this year), and is available on iOS and Andriod mobile devices as well as Samsung smartTVs and Microsoft Xbox live, is running a full-scale, openly competitive “Do You Dare to Change” advertising campaign: proof (if you needed it) that competition in OTT is hotting up!

The Wuaki service distinguishes itself (besides a memorable name) from its competitors by offering a “hybrid model.” Users can either buy or rent a movies and programmes (so to speak) a la carte, or they can subscribe for the aforementioned £4.99, and enjoy “unlimited streaming of an extensive selection of high quality movie and TV content.”

“For us, quality if vitally important,” says Jacinto Roca, founder and CEO. “We started with a clear objective to bring quality content to all households in an easy and affordable way. We really want to be a game changer for this industry, and try to reinvent the rules to better accommodate what customers really want from an on-line video service.”

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