UK telco TalkTalk has reached 500,000 subscribers in the first year of its YouView-powered pay-TV service.
The company claims that it is now the UK’s fastest-growing pay-TV service.
TalkTalk expanded from its core business of broadband and mobile phones to launch the non-subscription TV service, pitched as a cheaper alternative to Sky, in September 2012. Customers have taken advantage of TalkTalk’s incentive offer of a free YouView set-top box worth £299.
YouView, a service part-owned by UK public broadcasters including the BBC and ITV, allows viewers to access on-demand content, including BBC iPlayer and Sky News. TalkTalk also offers premium on-demand content including Sky Movies and Sky Sports on a month-by-month basis.
TalkTalk chief executive Dido Harding said: “Reaching this milestone in less than a year is a great achievement, but it’s just the beginning. We remain committed to bringing affordable pay TV to more and more families across the country.”
TalkTalk said that 75% of its TV customers were upgrading from the less advanced Freeview and Freesat boxes.
TalkTalk boasted 230,000 IPTV subscribers in the year ended 31 March 2013.
At the start of August, BT – another partner in the YouView service – launched its own sport channel. That now boasts more than 1 million subscribers.