Connected TV is expanding rapidly evolving in the Middle East and North Africa (MENA), with rapidly rising sales of connected devices, especially tablets, fuelling demand for OTT, cloud and multi-screen services, new research from Informa Telecoms & Media says.
Informa reports that sales of tablets in the region are expected to increase almost fivefold in the next four years, from 6.5 million in 2012 to 32.1 million in 2016.
Informa Telecoms & Media research analyst Michael Dean said: “The OTT-content and services landscape across MENA has traditionally been rather barren, but the situation is changing quickly with OTT start-ups starting to emerge, and the number of rival operator initiatives increasing,”
“Mobile broadband may currently be in the nascent stages across much of the region, but it is increasingly becoming a greater growth area for rural internet users in many MENA markets.
He added: “The Gulf Cooperation Council is scheduling to have LTE networks in place by end-2013, meaning there will be a further rise in mobile data usage. This will undoubtedly place more demand on increased content delivery. Saudi Arabia and the UAE alone already have traditionally high levels of TV content consumption.”
Informa, the publisher of IP&TV News, released the research ahead of its TV Connect Middle East and North Africa event, taking place in Dubai on November 5-6.