Sony is planning to launch an online video streaming service with live Viacom channels, following a preliminary deal between the two companies.
According to a report in the Wall Street Jounal, the service will offer cable channels and VoD content. It will be available first to customers owning Sony products including its PlayStation games consoles and some Bravia HD TVs.
The VoD service is expected to launch by the end of this year and could then become available on other Sony products, including its mobile devices..
Under the deal, still to be finalised, live Viacom channels including MTV, Nickelodeon, BET and Comedy Central would be available for the first time on an internet TV service. Mainstream broadcasters have yet to start live streaming of their channels.
The Sony deal follows moves by Google, Microsoft and Apple to offer alternatives to traditional cable TV. The move will see it take on existing OTT providers including Netflix and Hulu.
WSJ said Sony is also be in discussions with other content providers, including Disney, Time Warner and CBS.