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Smart TV takes hold in Germany

Nearly six in 10 of all TV sets sold in Germany during 2013 are connected – and that is expected to rise to seven in 10 before year-end, new research says.

Research by GfK for industry association BITKOM, reports that 58% of all sets sold this year are smart. This is expected to rise to 70% of all new TV sets sold before the end of the year, GfK says.

This is a sharp rise on 2012’s figure of 47%.

The increase means that every third German household (30%) is expected to have a smart TV by the second half of the year.

The research also found that one in 10 German viewers use a stand-alone device to connect their TV to the web, while 8% use a web-enabled Blu-ray player and 5% use a game console.

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