RTL Netherlands has bought Dutch VoD service Videoland in an effort to square up to the impending arrival of Netflix on to the Dutch market.
The Dutch media business has acquired 65% of shares in Videoland parent company The Entertainment Group (TEG).
RTL said it would use the Videoland service to help launch a subscription service this autumn. CEO Bert Habets said the deal was “a logical next step in the development of our on-demand TV offering”.
He added: “We also see that consumers are becoming more willing to pay for the right offer. With this acquisition, we perfectly play along with his development.”
US streaming giant Netflix announced in June that it planned to launch in the Netherlands before the end of the year.
TEG will continue to operate independently in the VoD market.
Videoland and its sister company MovieMax offer VoD on online portals, as well as on Philips and Samsung smart TVs respectively. Videoland is also the sole provider of premium VoD content on Dutch telco KPN’s IPTV service.
Arno Otto, managing director of digital for RTL Netherlands, confirmed that the subscription offering would give users unlimited access to international and Dutch movies and series for a fixed monthly fee.