One in four homes will own a satellite dish by 2018, with India providing the most subscribers, according to new research.
Digital TV Research says the number of homes with pay-satellite TV (DBS or DTH) will reach 251 million by 2018 – up from 178 million at the end of 2012 – representing 25% of all TV homes, up from 21% in 2012.
Of this extra 73 million, India will provide 24.4 million, Brazil 9.2 million, Indonesia 6.8 million and Russia 5.9 million. By 2018, India is expected to lead the satellite TV sector, with 61.1 million subscribers, followed by the US, Brazil and then Russia.
But DTVR’s Global Satellite TV Forecasts says that pay-satellite TV subscriptions will fall in 11 countries between 2012 and 2013 as consumers convert to other platforms.
The US will remain the direct-to-home (DTH) market leader by revenue, says DTVR, though its share of the total is expected to fall from 43.5% in 2012 to 38.7% in 2018. Brazil is expected to add the most DTH revenues ($3.5 billion) between 2012 and 2018.
Despite the growth, satellite TV revenues are expected to fall for 20 countries between now and 2018, because of greater competition forcing companies to offer cheaper packages.