US video streaming site Hulu and HBO are joining the rush to add their subscription services to Google’s new Chromecast smart TV dongle.
Chromecast, introduced to US consumers last month, allows users to stream video and music from apps running on Apple or Android devices, or laptops. It plugs into a TV’s HDMI port and operates with a Chromecast app to connect it to a wifi network.
It allows viewers to watch shows from Netflix and Lovefilm to stream from a laptop, tablet or smartphone.
Hulu, whose Plus service has 4 million subscribers, and HBO both confirmed this week that they are in talks with Google to bring their services to the platform.
Blip, Vevo and Devour have all also reportedly decided to add Chromecast to their various platforms. Pandora and AOL are also expected to join, with Vimeo and Redbox Instant interested in supporting the device as well.
The dongle’s price has been its main talking point: just $35.
The introduction of Chromecast could help Google to compete for the living room with Roku and Apple TV.