Global revenues from TV and video will reach €483 billion by 2017, up from €392 billion in 2012, according to new research.
French research business IDATE’s World TV & New Video Services Market study says that pay-TV revenues will rise by 22.7% by 2017 to €210.2 billion. This represents an average annual growth rate of 4.2%.
The study says that advertising revenue will be stronger, rising by 25.8% to €191.4 billion. Income from public service broadcasting licence fees is set to grow by about 7.5% to €37 billion.
IDATE says that linear TV will continue to generate 91% of income, while video-on-demand will represent 7% of the total video market by 2017. Total VoD revenues will amount to €34 billion, while OTT services will make up 74% of the total.
IDATE says that TV households will reach 1.647 billion by 2017 – up 9.9% on 2012 figure. Digital homes will represent 87.6% of the total.
Cable is set to remain dominant, serving 571.7 million homes. Satellite will rise to 32.4%, while IPTV will rise to 8.5% of total households. Terrestrial TV will fall to a 24.4% share.