YouTube and Sky pad up for Ashes series

Sky's new Ashes Event Centre

Sky’s new Ashes Event Centre

With the hotly-anticipated Ashes cricket tournament between England and Australia due to start tomorrow (Wednesday 10th July), fans have just received two pieces of good news: YouTube will host live coverage for viewers in mainland Europe and Latin America, and Sky has introduced a smart new feature for the Sky Sports iPad app that lets its UK customers watch live ball-by-ball coverage at home or on the move and access the same match statistics used in the commentary box.

YouTube has signed an agreement with the England & Wales Cricket Board (ECB) to host live streaming of each test match on the official ECB channel, as well as highlights of every session, behind-the-scenes features and player interviews.

Sky’s new Ashes Event Centre is being added to the Sky Sports app, and will feature an integrated Hawk-Eye app that allows fans to review every ball virtually via a host of Hawk-Eye analysis tools, as well as live match statistics, an integrated social media feed, scorecards and a session-by-session timelines.

David Gibbs, director of Sky Sports Digital Media, commented: “The Ashes series is a key part of our biggest ever summer of live sport and we are giving Sky Sports customers the ultimate Ashes experience.

“The Ashes Event Centre is the UK’s most advanced second screen cricket app and allows Sky Sports subscribers to keep up with the defining moments of each and every test match. It’s the first time we’ve offered a dedicated second-screen experience for our cricket coverage and it’s another example of our investment in the Sky Sports viewer’s experience.”

The Sky Sports for iPad App is available for free to all Sky TV customers who take Sky Sports 1 and Sky Sports 2, and is also available to non-Sky customers on a standalone basis for GB£ 4.99 (US$ 7) per month.

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