India’s Tata Communications and US firm Harmonic have jointly developed a cloud-based broadcast quality video transcoding and delivery service, with joint venture Viacom18 confirmed as the first customer.
The new service provides content creators and service providers with an integrated end-to-end workflow for moving content files to the cloud and transcoding them into broadcast quality formats ready for immediate delivery and transmission globally, drastically reducing delivery times.
Viacom18, a joint venture between Viacom and India’s Network18 Group, is currently using the service for the daily transcoding and delivery of HD master files of leading Indian soap programmes to its customers in Pakistan for same-day syndicated play-out.
Sameer Kanse, business head of Tata Communications’ Media Services, said: “Content creators, service providers and media professionals are under tremendous pressure to maximise the return on their investments, as pirated content can be so easily accessed on illegal websites.
“By speeding up monetisation of creative content through more efficient production and distribution of digital content globally, we are helping the industry to bridge the gap between broadcast and the Internet, and to remain competitive in the rapidly evolving digital media economy.”