Smart TVs are not ready to deliver an adequate user experience and are being outflanked by other connected devices such as smartphones and tablets, according to new research from US firm Strategy Analytics.
The study, which examined the behaviour of eight households in the US and UK that use connected devices and services, found that even though half of the sample had acquired a smart TV over the past three years, no one was using it as their main source for connected media entertainment, as they find other devices easier to use.
Taryn Tulay, senior analyst at Strategy Analytics, said: “OEMs and app developers are failing to provide smart TV users with apps and services that enhance the TV experience. Furthermore, an intuitive remote that works fluidly with the UI and provides ease of text input with an integrated touchscreen is imperative to consumers finding the apps and services functional on a TV.”
The study’s conclusion will alarm many smart TV manufacturers: while traditional TV should still play a key role in domestic lifestyles, people will increasingly rely on the convenience of personal devices and online video services to support their entertainment needs, according to the research firm.