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Samsung adds t-commerce to Smart TVs

Korea’s Samsung Electronics has added a t-commerce application from US firm Delivery Agent to some of its Smart TVs, enabling viewers to shop for products seen in TV shows and adverts using their remote control.

The ShopTV t-commerce application, pre-loaded in 2012 and 2013 Samsung Smart TVs, is powered by Delivery Agent’s platform which maps over 1mn products to a network, show, episode, character, scene or ad and then makes those products available for sale across more than 500 shows.

In a second phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing. In addition to completing transactions, this functionality will allow viewers to receive targeted offers or request additional information from programmers and advertisers, all via the remote control.

Eric Anderson, VP of content and product solutions at Samsung Electronics America, said: “Consumers spend an average of 5+ hours per day viewing television programming. Our partnership with Delivery Agent allows us to offer Samsung Smart TV viewers an opt-in t-commerce experience tied to products contextually relevant to the programming they’re viewing. We believe it’s a powerful addition to the robust experience on Samsung Smart TVs.”

Research firm Parks Associates currently estimates that of the 136mn TV households in North America projected in 2013, Smart TV homes will be present in 32mn, or 23%. By 2017, more than half (53%) of TV households are expected to own a Smart TV.

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