India’s IPTV subscriber base will remain negligible over the next five years due to unfavourable government norms and regulations, while over-the-top (OTT) video services should see “extreme growth”, according to US firm Multimedia Research Group.
The pay-TV market in India is forecast to grow from 140mn subscribers in 2012 to 167mn in 2017, with DTH expected to account for over 100mn of this total as the country continues its push towards digitisation. Cable is expected to see its share of the local pay-TV market dwindle from 67% in 2012 to less than 40%.
MRG reports that various reforms of the Indian pay-TV market are still mired in red tape due to overlapping government jurisdictions. For example, the digital switchover has seen its proposed start date postponed twice, and the mandated timeframe for phases one and two lapsed last March.