Yousef Tuqan Tuqan, CEO of Dubai-based interactive advertising agency Flip Media, on the current state of connected TV in the MEA region, and how he plans to take advantage of ongoing changes in this space.
Yousef will be speaking at the TV Connect MENA event taking place in Dubai on 5th-6th November. For more information and to register, please visit http://mena.tvconnectevent.com.
First of all, can you tell us about Flip Media and how it works in the connected TV space?
Flip Media is a the Middle East’s leading digital agency, with 120 staff across four offices. We connect brands and government entities with their audience via screens, whatever that screen may be.
Beyond websites, we have developed a number of applications that have been extended across touchpoints like mobile phones, tablets and kiosks. We have also previously worked with Huawei on the design of the Etisalat Evision IPTV platform.
How would you describe the current state of connected TV services in the MEA region?
They are quickly evolving and improving. Communication providers like STC, broadcasters like OSN and manufacturers like Samsung are offering brands and consumers increased access to the technology, content and interactivity of connected TV.
How does Flip Media plan to take advantage of ongoing changes in this space?
We believe we have two roles to play in this evolution. As a digital creative agency, we have an opportunity to show the industry what the potential of these technologies is, and work with our clients to ensure they take advantage of these opportunities.
Do you think consumers in the region are willing to sacrifice some of their privacy for more personalised and relevant services?
Absolutely. Consumers have become desensitised to the need to protect their personal privacy through the advent of social media, and they are increasingly willing to share more and more personal information in the interests of better value and better content.