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BBC keeps 3D faith for Wimbledon finals

The BBC has confirmed that it will be broadcasting the final stages of this year’s Wimbledon tennis tournament in 3D as part of a small number of editorial experiments, despite growing acceptance that 3DTV may never take off with consumers.

Included in the trial are the ladies’ and men’s singles semi-finals and finals, to be transmitted via the BBC’s HD Red Button service, available on Freeview HD, Virgin Media, Freesat and YouView.

Kim Shillinglaw, head of BBC 3D, said: “We’re delighted to provide live 3D coverage from the biggest matches of this year’s Wimbledon. Major UK sporting events are a big part of our trials with 3D content and this allows us to build on our work from previous Wimbledon Championships and the London 2012 Olympics.”

Despite the BBC’s willingness to keep experimenting with 3DTV, other broadcasters have already abandoned it, including most recently ESPN, which plans to switch off its own 3D channel by the end of this year due to lack of uptake – more details here.

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