UK broadcaster the BBC has indicated that there are no plans to extend its trials of 3DTV broadcasts beyond this year, stating that the technology has not taken off with the public and now is the right time for “a good old pause”.
Kim Shillinglaw, head of 3D at the BBC, told TV listings magazine Radio Times: “I have never seen a very big appetite for 3D television in the UK. Watching 3D is quite a hassly experience in the home. You have got to find your glasses before switching on the TV.”
Until fairly recently 3D was being hailed by most parts of the TV industry as the next big technological leap, but momentum faltered as consumers failed to adopt it in a big way for a number of reasons. These included the high cost of compatible TV sets, the need to wear special glasses, and the nausea many viewers experience.
Over the past two years the BBC has televised a number of programmes in 3D, and it indicated earlier this week that it will be broadcasting the final games of this year’s Wimbledon tennis tournament in 3D as part of its HD Red Button service.
Shillinglaw tells Radio Times that the BBC’s 50th anniversary of science fictions show Doctor Who will still be broadcast in 3D, as well as the already-commissioned natural history series Hidden Kingdom, but after that the broadcaster will cease such efforts indefinitely.