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Aussies add new screens to TV mix

Australians continue to embrace new screen technologies, according TV audience measurement agency OzTAM, with over a quarter (26%) of the country’s population now having access to all four main video screens (TV, computer, smartphone and tablet), compared to 16% a year ago.

OzTAM adds that broadcast TV viewing remains high, with over three hours watched each day on average in the first quarter of this year, and 93% of viewing done on a live basis. Internet-connected TVs are becoming increasingly popular, and can now be found in one in five Aussie homes.

The quarterly report has some interesting data on consumer preferences: for example, tablet users spend more time watching online video than smartphone users do. As tablet penetration increases, this suggests overall viewing on these screens will surpass viewing on smartphones.

Second-screen activity also continues to rise, with three-quarters of Australians reporting that they have used more than one screen at the same time (for example, checking Twitter whilst watching TV), and a third of respondents doing so on a daily basis.

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