Social TV specialist Zeebox has added automatic content recognition (ACR) and a new recommendation engine to its popular mobile app (also called Zeebox), enabling the app to synchronise with time-shifted shows and deliver personalised recommendations.
The update means that users will be able to engage with friends around TV shows, buy what they see on screen and get more information about whatever programme they’re watching, irrespective of whether the show is live, recorded or on-demand.
Anthony Rose, CTO of Zeebox, said: “We’ve been listening to our biggest fans who love to use Zeebox with live TV, but also want to be able to replay the experience when they’re watching catch-up.
“By adding ACR, we’re allowing fans to have the same experience as those who watched live. And this is just the beginning – we have a raft of additional features coming out later this summer to create the best second screen experience for time-shifted TV.”
The company has also launched a developer portal, making its features available to the wider community so developers can become active players in the creation of second-screen experiences in Zeebox and beyond.