The UK’s YouView has become the first connected TV platform to add a video-on-demand portal from media company UKTV, producer of ten channel brands including Watch, Dave, Blighty and Good Food.
The agreement means that YouView will be able to provide seven days’ worth of catch-up services for the UKTV channels Dave, Yesterday and Really, with entertainment channel Dave to become the first to launch on the portal in July. YouView catch-up services for Yesterday and Really will launch by the end of the year.
Darren Childs, CEO of UKTV, said: “The UKTV network currently reaches over 42 million viewers a month and this agreement with YouView will make our award-winning programmes and channel brands available to even more viewers.
“Providing a catch-up service for our free-to-air channels on YouView is an important step for us, ensuring we give viewers the ‘anytime, anywhere’ access to our channels and programming that they want.”
UKTV is also celebrating significant growth across the network, reporting that Dave celebrated its second most successful week in the channel’s history last month, averaging a 1.64% share in week 22 – up 45% year-on-year. The network plans to launch a fourth free-to-air channel in the UK on July 8th, called Drama.
UKTV developed its YouView app with UK firm Capablue.