Chinese online video service Youku Tudou has teamed up with US chip vendor Qualcomm to enable its customers to access high-quality video encoded in H.265 on their Qualcomm Snapdragon-powered mobile devices.
The H.265 codec (also known as High Efficiency Video Coding or HEVC) allows a compression efficiency of up to 40% compared to the current video compression technology H.264. Qualcomm Technologies has been closely involved in the standardisation of H.265 technology.
Anand Chandrasekher, chief marketing officer at Qualcomm, said: “As the consumer appetite for rich multimedia mobile experiences began to grow, Qualcomm Technologies is committed to driving the H.265 industry standard forward and integrating this technology into Snapdragon processors to enable an elite consumer experience.”
Youku Tudou was formed in August 2012 through the merger of China’s two largest online video services.