Watchwith snags $5mn to expand sync-to-broadcast platform

US firm Watchwith, which introduced its sync-to-broadcast content management and syndication platform in early 2012, has closed a new round of funding worth US$ 5mn.

The round of funding was led by Rogers Venture Partners with participation from early stage investors ARRIS (formerly Motorola Mobility), and Gracenote.

Watchwith’s “write once” syndication platform enables leading networks such as Fox Broadcasting and USA Network to quickly enhance their programs with social interactivity, related content, advertising and commerce.

CEO Zane Vella said: “Watchwith’s vision is to enable a world where every frame of television is rich in opportunity for the viewer. Our role is to turn the viewer’s attention, curiosity, and desire into action, and for that action to unlock new revenue for the programmer.”

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