Overall mobile data traffic is expected to grow twelve-fold by the end of 2018, with much of this growth driven by video, according to a report released today by Ericsson.
Ericsson’s Mobility Report revealed that video makes up the largest segment of data traffic in networks, with total consumption of mobile video expected to grow around 60% annually through 2018.
Average consumption of mobile video per subscriber can be as high as 2.6 GB per month in some networks, according to Ericsson, although mobile users don’t necessarily tend to spend the most time on data-heavy applications like video.
Doug Gilstrap, senior VP and head of strategy at Ericsson, said: “We expect LTE subscriptions to exceed 1 billion in 2017, driven by more capable devices and demand for data-intensive services such as video.”
Worldwide smartphone subscriptions are thought by Ericsson to have hit 1.2bn last year – a number due to reach 4.5bn by the end of 2018, when 60% of the world’s population should have LTE coverage.