US media brands dominate kids’ TV in Europe

Children’s TV continues to flourish in the EU, according to the European Audiovisual Observatory, which estimates that there are more than 280 children’s television channels in the region, many owned by US media organisations like Time Warner, Disney and Viacom.

Despite the plethora of channels, only 21 of them are part of the public broadcasting system, according to the Observatory. However, those which do exist (such as CBBC in the UK, KIKA in Germany and Gulli in France) are often the most popular in their respective markets.

The most important of the pan-European brands are Disney (63 channels), Nickelodeon (44), Cartoon Network (29) and Boomerang (21), which have a large number of linguistic variations throughout Europe.

In terms of popularity, the Disney Channel scores highest in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovenia, while it is in second place in Denmark, Spain, the UK, Portugal and Sweden.

The most important pan-European channels such as Disney, Nickelodeon and Cartoon Network all have many on-demand services targeting different European countries, with the majority of them registered in the UK.

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